Yvette Lynne Bonaparte, MBA, PhD

RECENT PUBLICATIONS


Bonaparte, Y.L. (2019) Guest Editorial - Transformers: A Reflection on the Leadership of Aretha Franklin, Queen of Soul. Journal of Values-Based Leadership. (2019) Volume XII, Issue I, pp.14-16.


Bonaparte, Y.L., (2019) The Shifting Perceptions of a Local Police Department (An Application of Intergroup Contact Theory) Journal of Cultural Marketing Strategy. vol. 4: no: 1. pp. 79-86


Bonaparte, Y.L. (2019) Sustainable learning outcomes of an experiential learning project in a Principles of Marketing Course, Journal of Global Scholars of Marketing Science,  vol. 29:no. 1, pp. 7-14.


Bonaparte, Y.L. (2018) Ladies and Gentlemen, My Mother…Our Next President”: Exploring the Double Bind, Global Journal of Management and Marketing. vol.2: no.1. pp.1- 11.


Bonaparte, Y.L. (2018) Value Congruence Among Transformative Leaders in the Pharmaceutical Industry, Journal of Values-Based Leadership, Volume 11, pp. 47 - 55 https://scholar.valpo.edu/jvbl/vol11/iss1/6/

Bonaparte, Y.L. (2017) Impacting Ethnic Marketing Practices in the Pharmaceutical Industry: A Qualitative Study of Transformative African American Women Leaders. The Journal of Cultural Marketing Strategy, vol. 2: no. 2.

Bonaparte, Y.L. (2016) Leaning In: A Phenomenological Study of African American Women Leaders in the Pharmaceutical Industry. Advancing Women in Leadership Journal, 36, pp. 11 -16 https://awl-ojs-tamu.tdl.org/awl/index.php/awl/article/view/16

Bonaparte, Y.L. (2016) Transformers: African American Women Leaders in the Pharmaceutical Industry, Journal of Values-based Leadership. Volume VIIII, Issue II, pp.70-93 http://scholar.valpo.edu/jvbl/vol9/iss2/8/

Bonaparte, Y.L. (2016) A Perspective on Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence and Health Literacy, Atlantic Marketing Journal, vol.5, no.3, pp. 70-80 http://digitalcommons.kennesaw.edu/amj/vol5/iss3/5/

Bonaparte, Y.L. (Summer/Fall 2015) A Perspective on Transformative African American Women Leaders in History. Journal of Values-based Leadership. Volume VIII, Issue II, pp. 25 -30 http://scholar.valpo.edu/jvbl/vol8/iss2/4/

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